From the 1930s to the 1960s,
millions of British people chose to spend their annual summer
break at a holiday camp, taking advantage of the all-in package
that included accommodation, food, and plentiful entertainment.
The market leader was Billy Butlin whose camps operated on a
vast scale, and offered a brightly coloured leisure land in
contrast to the drabness of post-war rationing. The holiday camp
story, however, goes back to the 1890s, and it continues into
the present day with signs of a revival in camp fortunes.
Kathryn Ferry celebrates the communal and the kitsch, glamorous
grandmother competitions, chalets, Redcoats and all the other
well-known symbols of an incredibly popular form of
twentieth-century holiday.
Contents
- Communal Camping
- Going Mass Market
- The All-in Package
- Entertainments The Holiday
Camp Phenomenon
- Further Information
- Index
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