Hinde was an important pioneer of colour photography in Britain and, since the
Irish Museum of Modern Art Dublin exhibition in 1993, is becoming recognised as
a significant figure in the social history of photography.
career began in early '40s London as a photographer and photo-enthusiast,
absorbed by the new technology of colour photography and among the first to be
published in colour, in early colour magazines and in essays made for the
illustrated books Of Cabbages and Kings,
Citizens in War, and British Circus Life.
While on assignment for the latter, he decided to join Chipperfields’
Circus as its manager. While on tour with Chipperfields, he met his wife, the
trapeze artist Jutta. He decided to start his own circus in Ireland: bought a
circus tent, hired performers and began to tour. The venture was a disastrous
losing his entrepreneurial spirit, he returned to photography having identified
a gap in the market for colour, rather than monochrome, postcards of Ireland.
He began on his own, issuing his first 6 postcards in 1957, before
recruiting a team of photographers, mainly from Germany (because of German
photographers’ high technical standards). He became one of the most successful
postcard publishers in the world.
Hinde died in 1998, in retirement in the Dordogne, having sold the postcard
publishing company in 1972.
His archives are part of the Royal Photographic Society collection housed
at the National Museum of Photography, Bradford.