on Church Street: Who was Who?
Apart from Fernando Quenard of
course, just who were the people responsible for making Orlando's Terror
on Church Street the success it was?
Monsters & Monsters is the Bilbao-based producer of these
international horror installations. Ignacio Brieva, Creative
Consultant for Monsters & Monsters Productions, was born in
Madrid and supervised the original design of Terror on Church
Street including set creation, special effects and realistic
His artistic career began at the School of Dramatic Arts at the
University of Madrid in the late '70s. His passion for magic led
him to open the School of Dramatic Art with Juan Tamariz - a
well known Spanish magician - in 1982. The school is dedicated
to teaching the theory of magic and how it is applied in show
Ignacio has used his talents to create excitement at the
European unveiling of products for such Fortune 500 companies as
IBM, Tupperware and Proctor & Gamble.
Artistic Director Ignacio Brieva said that creating an effective
house of horrors for Americans had been challenging:
"This (America) is the mecca of show business and theatre.
Therefore I have been told, it's harder to surprise Americans
because they've seen more.
American audiences want to be part of it. They participate
whereas the Europeans want to be entertained - they are more
The concept is the same as Europe, but this concept has been
heightened to make you react to what you're seeing."
Ed Marzola worked with the company in setting up venues for the
attraction. As well as Florida, Ed help set up venues in Seville
and Malaga and both promoted and sold further installations
He was instrumental in obtaining the 75 cars that became the
core of the 'Hollywood Car Show'. It is thanks to Ed that much
of this information on these pages has seen light of day. An
interview with Ed can be found on page 7 of this article.
Maria de la Roza was responsible for the daily operations of the
attraction and business office including personnel
administration, box office management, marketing and advertising
and continual renovation of the attraction.
Prior to joining the team at Terror On Church Street, Maria
served as Director of Creative Services at Robinsons Marketing &
Advertising Inc., where she was responsible for developing
creative campaigns and supervising the flow of all creative and
production projects. She has also served as an Account Executive
for an advertising agency in Central Florida and Director of Art
and Art History Departments at a large Orlando High School.
"We have a well-executed, well-financed attraction in an
absolutely untouched entertainment niche, and at an appealing
price...This is something you can experience as part of your
evening's entertainment, either before or after dinner.
All (European attractions) have done extremely well. A big
difference between Terror on Church Street and typical haunted
houses is that Terror operates all year round (364 days a year).
Adding to its popularity is that people of all ages like to be
scared. The attraction tries to be an equal-opportunity shocker.
...It's much tougher to scare adults. We are used to very high
quality movies and attractions, so for us to be entertained in a
scary way it has to be good quality."
David Clevinger supervised all the creative operations and was
responsible for overseeing the attraction's restoration and
improvement programme in addition to managing and scheduling the
cast - "The Eternal Dwellers Theatre Company"
He is from Anchorage in Alaska and has a list of teaching,
technical theatre, acting, design and directing credits to his
David worked with the WED Design Team at Walt Disney World,
Florida, and prior to joining Terror on Church Street in
February 1992 had spent eight years as Managing Artistic
Director of The Ice House Theatre in Mr. Dora. Periodically he
also served as Guest Artistic Director at Theatre Winter Haven.
Jack Neiberlein was the Assistant Director. He spoke about
working at Terror on Church Street in HAUNTED ATTRACTION
magazine. The article appears on the next page.
Gerry Chavez was the general manager of the attraction in its
opening year: "There are many things you can tell about, but
this, you live...You don't see it, you live it. You
experience it. It's a sensation."
Stephanie Nelson (Williams) was the marketing coordinator for
the attraction working closely with Maria de la Roza.
Alan Ostrander was make up artist.
The Yellow Man was the scary figure the actors were rumoured to
see every now and again in the Terror On Church Street
attraction. David Clevinger was quoted at the time as saying:
"It's gotten so there are some nights when I won't go in certain
The man who
invented Pasaje del Terror and Terror on Church
Street: Fernando Quenard.
shot for a Spanish Pasaje del Terror: Ignacio Brieva,
Anthony Perkins and Miryam Servet (a producer).
exterior of Terror on Church Street